Walmart Marketplace is exploding with opportunity—and most sellers haven’t caught on yet. It’s less crowded than Amazon, trusted by millions of U.S. shoppers, and packed with potential for serious sellers. But here’s the kicker: getting started isn’t always smooth, especially when phone verification or scaling multiple accounts gets in the way. That’s where PingMe flips the script—giving you verified second numbers, faster approvals, and seamless account growth without the tech headaches. Ready to sell smarter? Let’s dive in.

What is Walmart Marketplace and Why It Matters in 2025

Walmart Marketplace has become one of the most powerful yet underutilized eCommerce platforms for merchants in 2025. With Walmart.com now the second-largest retail website in the U.S., more sellers are flocking to the platform to diversify beyond Amazon and eBay. Unlike its competitors, Walmart’s Marketplace operates with fewer sellers and less competition, giving early adopters a distinct advantage.

It offers access to Walmart’s massive customer base, trusted brand credibility, and the ability to scale without massive ad spend. For merchants who are looking to build sustainable revenue streams and reduce dependency on high-competition channels, Walmart Marketplace is more than just an option—it’s a serious growth channel.

Who Can Sell on Walmart Marketplace?

Walmart has kept its marketplace relatively selective compared to Amazon, but it’s now more accessible than ever. To sell on Walmart Marketplace, merchants must have:

• A registered business (U.S. or international)
• A product catalog that complies with Walmart’s quality standards
• A history of eCommerce fulfillment experience
• A U.S. business address and phone number (yes, this matters)

This is where many international sellers hit a wall—particularly when trying to pass the phone verification step. Walmart requires a verifiable U.S. number, and that’s often a barrier for legitimate overseas merchants. Thankfully, that’s where tools like PingMe can make all the difference.

How to Sell on Walmart Marketplace: Step-by-Step Guide for New Sellers

Walmart Marketplace Application Process

Selling on Walmart begins with applying through its Marketplace Seller Center. You’ll need to provide:

• Business tax information
• Product categories and catalog data
• Shipping and return policies
• A valid phone number

Here’s the catch: Walmart uses your phone number as part of its security and identity verification. Many international sellers or those managing multiple stores often face issues such as “SMS not received” or “invalid number format.”

Verifying Seller Accounts with PingMe’s Second Phone Number

PingMe is an online phone number platform that provides US/CA/AU/UK phone numbers, specifically designed to help users receive SMS verification codes for platforms like Walmart, Amazon, and more. If you’re outside the U.S., PingMe allows you to create a U.S.-based virtual number—instantly.

With PingMe, sellers can:

• Receive Walmart verification SMS in real-time
• Bypass geo-restrictions on verification
• Create multiple verified seller accounts securely

PingMe’s benefit isn’t just limited to phone verification. For large sellers or agencies managing multiple clients, PingMe enables scalable onboarding without the headaches of blocked or recycled numbers.

Walmart Marketplace Seller Fees and Profit Margins

Walmart charges a referral fee on each sale, typically ranging from 6% to 20%, depending on the category. There are no monthly subscription fees, which is a major differentiator from Amazon.

For example:

• Electronics: ~8%
• Home & Kitchen: ~15%
• Clothing: ~17%

Add Walmart Fulfillment Services (WFS) to the mix, and you get competitive delivery times similar to FBA. It’s a game-changer for merchants looking to offload logistics and compete with Prime-level delivery.

Listing Optimization & SEO: How to Rank Higher on Walmart Marketplace

Using Walmart’s Related Keyword Report

Walmart provides a built-in keyword tool that shows what customers are searching for. Use this data to:

• Choose the right product titles
• Improve product descriptions
• Target niche, high-converting queries

PingMe can integrate with listing tools that support bulk uploads. With the right virtual numbers in place, sellers can spin up multiple accounts or product verticals and optimize at scale.

Product Images, Titles & Descriptions

Follow these best practices:

• Use high-res images (1500×1500 pixels recommended)
• Add keyword-rich titles
• Bullet out top features clearly
• Avoid keyword stuffing or duplicative descriptions

Listings that match customer search intent rank higher—and convert better.

Walmart vs Amazon vs eBay: What Makes Walmart Marketplace Unique?

While Amazon and eBay are saturated, Walmart offers breathing room. Here’s how it stands out:

• Fewer sellers = more visibility
• Trusted by U.S. shoppers for essentials
• Lower overall fees (no monthly seller fee)
• Highly curated seller base = more trust

However, Walmart has stricter performance metrics and account rules. That’s why PingMe is vital—it provides reliable numbers that help sellers maintain compliance, avoid flagging, and simplify operations.

The Role of PingMe in Scaling Your Walmart Marketplace Business

What is PingMe?

PingMe is a second phone number app tailored for entrepreneurs and eCommerce sellers. It allows users to:

• Get U.S. and international phone numbers
• Receive SMS codes for verifications
• Create multiple accounts on Walmart, Amazon, Facebook, and more

Perfect for merchants managing more than one brand, offshore agencies, or dropshippers who need reliable number infrastructure.

Benefits for Walmart Marketplace Sellers

• Reliable phone verification, even from overseas
• Avoid delays in application approval
• Create bulk accounts without risking bans
• Centralized number management for multiple seller profiles

PingMe vs. Free SMS Services: Why Reliability Matters

Free online SMS sites are hit or miss. Often, they:

• Fail to receive codes from major platforms
• Are blacklisted or recycled
• Compromise account security

PingMe solves this with real-time, clean, and private virtual numbers. For serious sellers, it’s a no-brainer.

Real-World Tips from Successful Walmart Marketplace Sellers

From Reddit and Quora, sellers shared these golden nuggets:

• Don’t apply to Walmart Marketplace with incomplete documents.
• Use listing automation tools like Sellbrite or Zentail.
• Track keyword performance and regularly update product titles.
• Don’t ignore PingMe—many use it to bypass SMS failures and keep their business running.

A common theme? Simplify your stack, automate verification, and focus on scale.

Final Thoughts: Sell Smarter with Walmart Marketplace & PingMe

Walmart Marketplace is a sleeping giant in eCommerce, offering incredible reach, lower fees, and less saturated product listings. But success doesn’t come without challenges—especially when it comes to verification and account management.

That’s where PingMe steps in. Whether you’re just starting or managing a fleet of online stores, PingMe helps you verify accounts, receive SMS reliably, and scale faster without friction.

In the race to win on Walmart Marketplace, PingMe is the fuel that keeps your engine running. Create your PingMe account now!

FAQs About Walmart Marketplace and PingMe

1. Can I use a virtual phone number to register for Walmart Marketplace?
Yes, and PingMe offers reliable U.S.-based numbers that work perfectly.

2. Does PingMe comply with Walmart’s policies?
PingMe provides verified numbers that meet Walmart’s SMS delivery requirements, making it a safe solution for registration.

3. Can I create multiple Walmart seller accounts?
Yes—with unique emails, business info, and PingMe numbers, you can manage multiple brands or stores.

4. Is PingMe only for Walmart?
Not at all. It works with Amazon, Etsy, Shopify, Facebook, and hundreds of other platforms.